EverBank debuts Brentwood-based wealth management company
EverBank is branching out with a new wealth management company based in Brentwood that is targeting affluent customers.
EverBank Financial Corp., a Jacksonville, Fla.-based financial services firm, formed the wealth management subsidiary to provide wealthy customers looking for institutional-caliber investment advice.
“We see that as lacking in the market,” EverBank Wealth Management’s CEO Frank Trotter said in an interview.
Launched Monday, EverBank Wealth Management Inc. joins many other financial institutions that are seeking to grow revenue by broadening investment services for the wealthy.
EverBank’s wealth management subsidiary is based at 8300 Eager Road, where the bank’s World Markets division and some other bank operations are based. Some wealth management executives are based here, including Trotter, and some are based in Jacksonville.
Locally, EverBank employs about 150 people in Brentwood, which will grow as the wealth management business expands, Trotter said.
Companywide, EverBank has 575,000 customers nationwide and $10.3 billion in assets as of the end of 2011. The wealth management company formation came the same week EverBank launched an initial public offering of its stock.
Trotter, a longtime St. Louis banker, formed EverBank as an Internet-based bank in 1999. In 2002, EverBank was acquired by Alliance Capital Partners, a holding company based in Jacksonville, which later changed its name to EverBank Financial.
Through its World Markets division in Brentwood, EverBank offers investments in foreign currencies and in precious metals.
EverBank already works with more than 200 broker-dealer and investment advisory firms nationwide, matching customers with advisors through its Advisor Services unit, which is also based in Brentwood.
But the bank lacked its own in-house advisory services after EverBank sold in 2002 its investment advisory business, Acropolis Investment Management, which is based locally.
“People have always asked: can’t you just manage my money for me,” Trotter said.
“We wanted to get back into it,”he said of EverBanks’ return to offering investment advice.
David Conover, EverBank Wealth Management’s president and chief operating officer, said the concentration of investment advisors in the St. Louis area — which is home to a mass of financial services firms including Wells Fargo Advisors and Edward Jones — will help in recruitment efforts for the subsidiary.
“There’s a concentration of talent in St. Louis and economies of scale” with EverBank’s existing operations, Conover said.
EverBank’s push into wealth management comes as other banks, including U.S. Bank, Commerce Bank, and Enterprise Bank & Trust, have added new services or added staff to increase their wealth management offerings as the population of high net worth individuals, or those with at least $1 million in invest-able assets, continues to grow.
Trotter said EverBank Wealth Management’s strategy is to offer a simple fee structure based on a customers’ assets and to put an emphasis on listening to customers.
“We’ve observed over the years that some brokers say ‘this is the way I do it,’” Trotter said. “We want to listen to the client and hear the way they approach investing and how they feel about the economic situation – we want to have a conversation with them and I feel that’s radically different than what’s available.”
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