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Facebook’s long-awaited IPO filing is imminent, according to several news reports.

The Wall Street Journal kicked off the hoopla on Friday, citing anonymous sources who said that Facebook may file for an initial public offering as early as this Wednesday.

The New York Times and CNBC echoed that with their own unnamed sources in articles posted late Tuesday, saying that the filing will land Wednesday. Facebook is seeking to raise up to $5 billion in its offering, they added.

If that number is correct, Facebook would represent by far the largest global IPO ever by an Internet-focused company, according to data from Dealogic. Google’s (, Fortune 500) $1.9 billion debut is currently the largest U.S. Internet IPO.

But Facebook would still lag behind blockbuster U.S. IPOs like those from Visa (, Fortune 500), which raised more than $19 billion in 2008, and General Motors (, Fortune 500), which raised $18 billion last year.

Facebook’s IPO filing won’t answer one burning question: What’s the company worth? For that, Wall Street will have to wait until Facebook starts trading, which typically happens several months after companies file their first round of regulatory paperwork.

Some experts have suggested that the social network could valued between $75 billion and $100 billion once it starts trading. No matter what the market cap, Facebook’s IPO is undeniably hot, says Max Wolff, chief economist at GreenCrest Capital.

But there’s a lot more riding on Facebook’s paperwork than wealth creation. The social network has become an entire ecosystem, supporting independent app makers and gaming platforms like Zynga ().

Facebook’s filing will have implications for companies that depend on it, as well as the social media landscape at large. Until then, analysts are left to speculate about Facebook’s revenue streams and profitability — and whether it really deserves a $100 billion market value.

Michael Pachter, a research analyst at Wedbush Securities, says the rumored valuation range is reasonable — though he won’t cite a specific estimate of his own.

How Facebook makes money — and could make more: The vast majority of Facebook’s revenue comes from advertising: a combination of search and display ads. And the sales growth is incredibly robust.

Research firm eMarketer estimated last September that Facebook’s ad revenue would more than double in 2011 to $3.8 billion and increase another 52% to $5.78 billion in 2012.

Facebook has grown by grabbing market share from Google and Yahoo. Last year Facebook comprised 16.3% of the so-called display (i.e. banners and other graphical ads) market, eMarketer estimates — compared with Yahoo’s (, Fortune 500) 13.1% and Google’s (, Fortune 500) 9.3%.

Martin Pyykkonen, analyst at Wedge Partners, says Facebook is highly appealing to advertisers because about two-thirds of its users fall into the coveted age demographic of 18-49. He thinks Facebook’s ad targeting will become even more effective over time.

"The ‘Like’ button option is a basic example of targeting," Pyykkonen wrote in a note to clients Monday. "[It’s] likely that advertisers will be able to even better target their audiences as Facebook goes deeper with integrating apps, games, movies, music."

Facebook’s other revenue stream is its payment system for purchases within apps and games: Facebook Credits. Facebook keeps 30% of the revenue from those payments, and passes the remaining 70% on to the app developer.

Facebook Credits now comprises 10% of the company’s total revenue, up from 5% in early 2010, Pyykkonen estimates.

Those estimates will soon be backed up — or refuted — by hard numbers from Facebook. Once its IPO filing does finally land, it will help answer questions about the overall social media market.

"People are extrapolating outcomes into an environment that’s hungry for missing details," said Wolff. "It’s like all the guys in the class spreading rumors about the prettiest girl in the school."

– CNNMoney’s Maureen Farrell contributed reporting. 

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The Federal Reserve has downgraded its outlook for U.S. economic growth this year but is slightly more optimistic about the unemployment rate.

The Fed expects the economy to grow between 2.2 percent and 2.7 percent in 2012, according to its updated economic forecasts released Wednesday. That’s down from November’s forecast of between 2.5 percent and 2.9 percent.

Many economists expect Europe will suffer a recession this year, which will slow U.S. growth.

Earlier Wednesday, the Fed noted the weak but growing economy when it said it doesn’t plan to raise its benchmark interest rate until late 2014. And some members wanted to push that back even further, according to new interest rate projections released with the quarterly forecasts.

Still, the Fed said it expects unemployment to fall low as 8.2 percent. That’s an improvement from November’s bottom rate of 8.5 percent.

In December, the unemployment rate fell to 8.5 percent _ the lowest level in nearly three years _ after the sixth straight month of solid hiring.

Inflation has been relatively tame and the Fed doesn’t see that changing over the next three years.

And for the first time, the Fed offered an official target for inflation _ 2 percent _ in a statement of its long-term policy goals. It had previously indicated that inflation between 1.7 percent and 2 percent was acceptable.

The Fed did not specify a target for unemployment. But it said that unemployment between 5.2 percent and 6 percent would be consistent with its goal for a healthy economy instant payday loan.

The updated quarterly forecasts also showed that some Fed members wanted to extend the period of record-low interest rates beyond 2014. Eleven of the 17 members said they don’t see interest rates rising until at least 2015. Only 10 members have a vote on the policy committee.

The Fed said record-low rates are still needed to help boost an improving but still sluggish economy. The extended timeframe is a shift from the Fed’s previous plan to keep the rate low at least until mid-2013.

The economy is looking a little better, according to recent private and government data. Companies are hiring more, the stock market is rising, factories are busy and more people are buying cars. Even the home market is showing slight gains after three dismal years.

Still, the threat of a recession in Europe is likely to drag on the global economy. And another year of weak wage gains in the United States could force consumers to pull back on spending, which would slow growth.

Private economists forecast that the nation’s economy to grow just 2 percent in the first three months of the year, in part because of the recession in Europe. For the year, they expect growth of 2.4 percent, according to a survey by the Associated Press. That’s sluggish for a recovery. But it is better than last year’s likely pace of below 2 percent.

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Vancouver displaced Sydney as the least-affordable housing market after Hong Kong among large English-speaking cities, as home prices rose faster than incomes, a study of 325 metropolitan areas worldwide showed.

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Debt-crippled Greece’s budget deficit is expected to hit 9.6 percent of economic output in 2011, about half a percentage point above target, the development minister said Wednesday.

Michalis Chryssochoidis said that an increase in the use of European Union structural development funds had contributed to lowering government overspending from 10.6 percent of gross domestic product in 2010.

“The good news is that absorption of European Union funds has exceeded all expectations,” Chryssochoidis said at an economic forum where the government hopes to attract investment from the United Arab Emirates.

But Greece, which is relying on billions in rescue loans from its European partners and the International Monetary Fund to keep afloat, had pledged to cut the 2011 deficit to 9 percent of GDP.

Greece ran up high budget deficits for years, building a suffocating debt load set to exceed 160 percent of GDP in 2011. In exchange for a vital euro110 billion ($140 billion) international bailout in May 2010, the country implemented a harsh austerity program, slashing pensions and salaries while repeatedly hiking taxes and raising retirement ages.

The country’s interim coalition government is rushing to pass a new batch of reforms and cutbacks, to secure a second, euro130 billion bailout package approved in October but not yet finalized instant personal loans guaranteed.

Fitch Ratings warned on Wednesday that Greece’s financial troubles could still worsen the eurozone crisis if it can’t work out a debt reduction deal with creditors, part of the second bailout package.

Fitch’s head of sovereign ratings David Riley said Greece “still has lots of potential to plunge Europe into crisis” and that “time is running out.”

Greece is in talks with private investors about a voluntary 50 percent reduction in their Greek bond holdings.

It needs to agree the deal before it can get another installment in its rescue loans, which it will need to repay euro14 billion in bonds that come due in March.

Riley said one complicating factor in the private creditors’ deal was the European Central Bank’s refusal to write down its estimated euro45 billion in Greek bonds. That means private bondholders have to be asked to take on more losses to reach a given reduction in Greece’s debt load.

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Swiss (SNBN) National Bank President Philipp Hildebrand will today answer lawmaker questions in Bern as he seeks to end a discussion over controversial currency purchases by his wife.

Everybody knows that January predicts the stock market’s direction for the year and that the best time to sell stocks is at their spring peak. And among stock market experts, it’s a sure bet that the market will soar in the year before an election.

But what passes for stock market wisdom is suspect when given a closer look. The most common error comes when people spot two events and assume that one causes the other.

And it drives economists, math geeks and plenty of money managers nuts.

“If you look at enough data in enough different ways, you’re going to find something that isn’t really true,” says Edward Keon, who leads a mathematics team at Prudential Financial.

The same seasonal patterns seem to pop up year after year. Some are valuable and some meaningless, Keon says _ like saying stocks tend to rise or fall depending on the month, the temperature in New York City or who wins the Super Bowl.

People “are simply being fooled by randomness,” says Burton Malkiel, professor of economics at Princeton University and author of the finance classic “A Random Walk Down Wall Street.”

Spend enough time digging through numbers and you’re bound to find some that always take the same path, he says. “But none can reliably predict the future.”

Here’s an examination of some of the oldest Wall Street aphorisms.

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The claim: As goes January, so goes the year.

The idea is that January works as a barometer for the stock market’s full-year performance: A strong first month often leads to a year of gains, and a weak one to a year of losses.

It comes from Yale Hirsch, father of the Stock Trader’s Almanac, and looks reliable. Since 1929, the calendar year has followed January’s lead 60 out of 83 times, according to Howard Silverblatt, senior index analyst at Standard & Poor’s. That’s a .723 batting average.

The suggestion that January somehow directs the course of the next 11 months is what irks economists and investors, including Dan Greenhaus, chief market strategist at the brokerage BTIG.

Expecting to hear praise for January’s forecasting powers, Greenhaus attacked the idea on his blog Jan. 2, the day before U.S. markets opened for 2012. He took the S&P 500 index’s returns since 1950, including dividends, and found that the four months following January also appeared to work magic. When April is down, the next 12 months return a negative 0.2 percent. When April is up, the S&P 500 returns 12.8 percent. It’s a similar story with February, March and April. But why?

“It’s true that if January is up, the year is up most of the time,” he says. “But if you look at any month, you’ll find the market tends to be up over the next 12 months. And the reason is very simple: the market tends to be up.”

The S&P 500 has climbed in three out of every four years since 1950. Pick nearly any month in which stocks rose and most of the time you’ll find that the year was headed in the same direction.

But what if stocks fall in January? It doesn’t mean the next 11 months will follow. Sometimes, the stock market starts the year in a hole and digs its way out. In 1992, the S&P 500 dropped 2 percent in January, then ended the year with a modest gain of 4.5 percent.

“If you’re starting in the hole, then the 12-month period is starting in the hole,” Greenhaus says. “That should be intuitive. Instead it gets treated as some sort of prognostication tool. It’s just what happens.”

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The claim: Sell in May and go away.

Like a flock of migrating birds, the stock market tends to travel south or north depending on the season. It rises through the winter months and falls late in the spring. Investors struggle through the summer until November rolls around and the market picks up again.

“Sell in May and go away” is a well-worn saying, but the numbers seem to back it up. Since 1990, the three months starting in July have been the worst quarter for the S&P 500. Last year, the S&P hit its peak on April 29, then hit bottom Oct. 3, right on cue.

Even many skeptics think “sell in May” probably has something going for it _ but they can only guess why.

“It’s harder to debunk this one,” says Nick Colas, chief market strategist at ConvergEx Group.

The flow of money into retirement plans and mutual funds may have something to do with it. Colas says databases that track cash moving into stock funds show patterns similar to the stock market trend: A strong start that evaporates as the year progresses.

In the first four months of 2011, Americans added $13 billion to U.S. stock funds, according to the Investment Company Institute. But they pulled $6.5 billion in May and then began withdrawing much more. By the end of the year, retail investors had pulled $131.8 billion out of U.S. stock funds.

Some tie the summer sluggishness to vacation season. Trading desks are thinly staffed in the weeks before Labor Day. Fewer traders means a drop in trading volume, which makes it easier for markets to take bigger swings, often down.

Here’s where that explanation falls short. Traders return to their desks after Labor Day in September and trading picks up. But for all major stock indexes, September is historically the worst month of the year. Since 1950, it’s the only month in which the stock market has fallen more than it has risen.

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Construction spending surged to a near 1-1/2 year high in November as investment in public and private projects rose solidly, cementing expectations of

strong economic growth in the fourth quarter.

Construction spending increased 1.2 percent to an annual rate of $807.1 billion, the highest level since June 2010, the Commerce Department said on Tuesday.

Spending in October was revised to a 0.2 percent fall, after initially reported as a 0.8 percent rise.

Economists polled by Reuters had expected construction spending to rise 0.5 percent in November.

Overall construction spending was up 0.5 percent compared to November 2010.

Private construction spending rose 1.0 percent, advancing for a fourth straight month. Spending on residential projects increased 2.0 percent, with solid gains in both multifamily and single family homes.

The housing market is showing some signs of recovery, with builders breaking more ground on new projects to meet growing demand for rental apartments. It is becoming less of a drag on the economy and is expected to significantly add to growth in 2012.

Private nonresidential construction was flat in November after declining 0.6 percent the prior month.

Spending on public sector construction rebounded 1.7 percent in November as outlays on federal projects jumped 5.3 percent after dropping 7.5 percent in October.

State and local government spending rose 1.3 percent after falling 1.2 percent the prior month.

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Asian stocks markets were mostly lower Wednesday, with trading thinned by year-end holidays and mixed economic news out of the U.S.

Hong Kong’s Hang Seng index fell 0.4 percent to 18,556.53. South Korea’s Kospi lost 0.9 percent to 1,825.94 and Australia’s S&P ASX 200 lost 0.9 percent to 4,103.90. Benchmarks in mainland China and the Philippines were also lower.

Bucking the trend was Japan’s Nikkei 225 index, which rose 0.1 percent to 8,449.54. While Japan’s industrial output dropped last month, government forecasters expect manufacturing and production to rebound this month and next.

Industrial output dropped a seasonally adjusted 2.6 percent in November, the government said. It was the first decline in two months paydayloan.

Trading, falling between the Christmas holiday and New Year’s, was generally light.

On Wall Street on Tuesday, the Dow Jones lost less than 0.1 percent to close at 12,291.35. The S&P 500 was up marginally to 1,265.43. The Nasdaq composite rose 0.3 percent to 2,625.20.

Consumer confidence surged to an eight-month high, but home prices fell in 19 of the 20 cities tracked by the Standard & Poor’s/Case-Shiller index. That report dampened investors’ enthusiasm about a jump in consumer confidence to the highest level since April.

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The Obama administration will ask Congress to raise the nation’s borrowing limit by $1.2 trillion this week, marking the third and final increase from a deal negotiated over summer.

Treasury officials said Tuesday that the increase is necessary because the government will be within $100 billion of its current limit by Friday.

The debt limit is the amount the government can borrow to finance its operations. The latest increase will boost that limit to $16.4 trillion. Officials say that should be enough to allow the government to keep borrowing until the end of 2012 _ just after the presidential election.

Congress can reject the request, although Obama can veto their objection. If Congress doesn’t act by Jan. 14, the increase will take place automatically.

The national debt has soared because the government has run record deficits over the past decade. The borrowed money has helped pay for two wars, stimulate the nation’s economy after the worst recession since the Great Depression and finance broad tax cuts initiated during the Bush administration.

The enormity of the debt has also stoked intense partisan debate in Congress over spending and taxes. Polls show growing voter anger with the inability of both parties to reach solutions to the country’s budget problems fast cash now.

In August, Congress and the administration agreed to raise the borrowing limit by $2.1 trillion in three steps. The deal was reached hours before a potential default on the nation’s debt and only after the parties also agreed to cut more than $2 trillion from the deficit over the next 10 years.

Still, the parties are at odds over how to reduce the deficit. In November, a bipartisan panel failed to meet a deadline to agree on $1.2 trillion of the cuts. That means automatic cuts of that amount will begin in January 2013 _ a condition included in last summer’s deal.

Republicans want to modify the timetable for the automatic cuts, largely because it includes steep cuts to the nation’s defense budget.

Congress agreed to raise the debt limit by $400 billion in August and by another $500 billion in September.

House Republicans voted against the second increase. But they failed to block it because the Senate approved it. The increases are scheduled to take effect unless both chambers vote against them.

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